This document deals with the experience of KATALYST and its partner, Syngenta, an input supplier, in seeking to redress very low production levels of vegetables in the Rangpur region. It highlights the importance of knowledge and information in improving agriculture performance - and the opportunity presented by this – and poses challenges for agencies in how to intervene effectively to stimulate more effective and large-scale market development.

This case study on rural marketing explains how to unlock economic potentials and how to create economic incentives to change the way entrepreneurs work. The study tells how to reach many of the entrepreneurs in an efficient way while asking if it really addresses the structural problems or just symptoms.

This case study is part of a series of case studies which illustrate the potential of the market development approach and the challenges faced in its implementation. This case study shares Katalyst’s experience from 2005 to 2011 in working with relevant public and private sector players to make ICT work for farmers in Bangladesh. It demonstrates how innovative service offers can be delivered to farmers and what actions were taken to instill a greater degree of systemic change in this sector.

This case study is part of a series of case studies which illustrate the potential of the market development approach and the challenges faced in its implementation. It presents Katalyst’s experience. This case study is part of a series of case studies which illustrate the potential of the market development approach and the challenges faced in its implementation

This publication provides a glimpse into how Katalyst is realising systemic change by making market systems more inclusive. As a result of these systemic changes, private companies are changing their business models as they recognise the vast potential of including small farmers in their customer base, the public sector is fulfilling its role of supporting the poor more effectively by creating conducive enabling environments, and small farmers are ultimately empowered to increase their incomes and improve their livelihoods